Instagram marketing is how brands use the app to make connections with their target audience. It’s commonly used to market products and services as well as build brand awareness and loyalty.
Social media is a key component of every well-rounded digital marketing strategy, and Instagram is one platform that many marketers find success with. In fact, 71% of B2B marketers and 82% of B2C marketers use Instagram, putting it in the top 3 most used social media platforms.
Instagram is first and foremost a visual platform, which allows you to have some fun with your Instagram strategy. High-quality visuals, including photography, custom illustrations and videos encourage engagement, which can in turn convert customers, increase website traffic and amplify brand recall.
The platform’s popularity with consumers makes it a massive opportunity for brands that are willing to dive in and start interacting. As with all forms of social media marketing, it always pays to build a sense of community.