Pay Per Click (PPC) Marketing
What Is Pay Per Click and How Does It Work?
Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads — hence the name pay-per-click. People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.
We are a Creatively Led, Strategically Driven, Techno-Friendly Full Service Digital Marketing Agency with 20+ years of Expertise. We have Created Many Powerful Brand Experiences for Our Clients Worldwide. As a Digital Marketing company, we offer Technical SEO Audits, Search Engine Optimization Strategies, Google AdWords Advertising (Search Engine Marketing, Pay Per Click Management & Video Advertising), Social Media Strategies and Creative Content Resulting in Fully Managed and Highly Successful Online Marketing Campaigns.
What Are the Different Types of PPC Ads?
Now that you know what is paid search, the next step is to understand the different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience. Our pay per click advertising agency works closely with your team to determine the appropriate PPC ads that you can use to fill your sales funnel.
There are various types of pay per click ads available, depending on your goals:
Search Ads
Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.
Display Ads
Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.
Google Ads
Google ads are suitable for websites with a large volume of products. These PPC ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERP before they even click onto anyone’s website. This means every click you are paying for has a higher chance of converting, assuming your target customers have already explored all product offerings on Google Shopping ads.
Gmail Sponsored Promotions
Gmail sponsored promotions are an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our PPC company sets up your GSP to maximize its targeting abilities and generate high-quality clicks.
Local Services Ads
Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers and locksmiths. Our PPC firm partners with local service providers to make their businesses more visible to their target demographics.
Amazon PPC Ads
Amazon advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales and drive more store visits by placing sponsored ads on the platform's key locations. At Thrive, we leverage our PPC experts’ technical knowledge and expertise to organize your Amazon PPC campaigns and increase your profit margin.
PPC Marketing Services
Grow Your Business With Optimized Paid Search Campaigns
You would have noticed yellow labeled sponsored advertisements at the top of the Google search during your search query. These results are pay-per-click advertising results. Like Google, other search engines also offer sponsored ad listing for site owners.
KarnaniSOFT is known for its skilled Pay Per Click Services which helps you from Setting up your Campaign to regular Management to generate maximum relevant paid traffic and ROI. We are a team of Google Adwords Certified Partners giving best results concerning targeted audience, sales, and ROI by managing PPC Campaigns of our customers regularly from around the globe.
It’s the time now to boost up your keywords over the web or Google and get their ads visible to your potential customers online. But paying for every click on your selected keywords is the deal that every business has to follow-up!
Connect Your Brand with the Right
Customers through PPC Management
Statistics show that 85 percent of consumers conduct online research before making a purchase. What’s more, 75 percent of people never scroll past the first page of search engine results pages (SERPs). This means if your target customers don’t find your brand at the top of SERPs, you are losing significant leads and sales. With the consumers’ increasing demands and changing online behaviors, eCommerce advertising serves as the holy grail of digital marketing. eCommerce PPC is a valuable marketing channel for startups and large companies looking to boost their revenue. Even if you’re launching your business for the first time, you can still reach out to thousands of prospects on search engines through eCommerce ads.
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